With the holiday season coming up that means Black Friday and Cyber Monday is just around the corner and if you are selling your products or services online, now is the time for your Black Friday checkup to run through your site and make sure everything is in working order.
You should look at several aspects of your website.
Black Friday checkup todo list
- Contact Forms
- Your Products
- Promo codes and check out
- How your site looks on different devices
Contact me
The most important way for a customer to contact you on your site is through contact forms. Your customer is expecting to be able to fill out the form and click a button and you will contact them back. Go through each form and fill it out and make sure the information is being directed to the correct person at your company. Fill out the form using an email address that is not connected to your company. Make sure all of the information entered on the form is coming through on the email.
Once you’ve got your form all set up, don’t forget to let the person filling it out know that their submission was successful. This could be an on-screen message or an email response. And if you’re using email, be sure to check that everything came through correctly. Finally, remember that less is more when it comes to forms. The fewer fields you have, the more likely people are to fill it out. So stick to the basics: name, email address, phone number, and a space for questions.
Products
Nothing will frustrate a customer more than trying to find a product on your website. Go through all of your products and make sure the images and prices match up. If you are advertising one price and the site shows something else, it will cause a customer to lose trust in you. If you have variants of products like sizes and colors and have images, make sure all of those match up.
It’s on sale
One thing most companies have for Black Friday is sales so if you are offering any discounts based on promotional codes, make sure those are accurate and have the correct expiration date. One way to test this is to go through the checkout process. Go to a product that has a promotional code and add the product to your cart and add the code to make sure it reflects the correct price. I would also recommend going ahead and completing the process so you can see what your customers are experiencing. If it’s unpleasant for you, then it will probably be unpleasant for you also.
How do I look?
One last thing to check is how your site looks on different devices. We live in a mobile device society now so how your site looks on a phone is as important if not more than how it looks on a laptop or desktop. You can use a site like this one and see how your site looks on phones, tablets, laptops, and desktops.
Black Friday and Cyber Monday can be stressful times for companies but planning and testing today will allow you to rest easy so that your website will be ready for the rush of customers.
So there you have it! A few quick tips on how to make sure your website is ready for Black Friday.
If you need any help getting your website up to speed, contact us here and we are always happy to lend a hand. Or you can just shoot us an email or give us a call at (859) 354-4348 and we’ll be happy to help out!
