Case Study: Pinkney Law Firm

Apr 30, 2024 | Case Studies, News

A collection of digital devices including a smartphone, tablet, laptop, and desktop computer arranged parallelly, each displaying the homepage of the 'Pinkney Law Firm' website with a prominent gavel and scales of justice image.
Pinkney Law Firm is a new law firm run by Whitney Pinkney in Lancaster, Ky. She specializes in family law along with criminal and general legal. Pinkney needs a basic website to get her name out in the community and give potential clients a way to connect with her. After talking to her about her needs, we determined what functionality she would need in a website. We then built a site that is clean and responsive so that it looks professional and good on a mobile device.
We also optimized the site for SEO and have submitted the site to Google for indexing. Another way of building in more SEO was creating separate pages for the various services offered. Since Pinkney Law Firm is a customer of Jordan Web Solutions, we will continue to work with her to build out the site for SEO purposes. We were able to use Gravity Forms to allow customers to provide their basic contact information so she could contact them back. We also built an online appointment system that will sync with her calendar so that clients can just go to her website and book appointments. We used Calendly for this. We walked Pinkney through setting the account up and how to sync it with her calendar. Now when clients go to her website, they will see available times and can select the one that works best for them.
The site is also set up on our maintenance plans which provide all updates and backups for the site as well as use of the premium plugins, Gravity Forms, and iThemes Security.
For more information on our maintenance plans and/or a new website design, please feel free to contact us and set up an appointment.

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