I just have a small company, why do I need a company blog? Ever thought that yourself?
Most small companies think they have no need for a company blog but in reality, having a blog can help promote your self and your business.
Having a blog will give your customers more insight into your business and how you can help them.
Makes you an expert
Having a blog allows you to give your customer information and advice in your area. The more you can give them, the more it will establish you as an expert in your field. Even though you give them information for free in your blog, they will think of you as the expert and will come to you when they are ready to purchase.
Builds SEO
When you have a company blog, it gives you more information for Google to find and index. The more Google can index on your site, the higher it will rank you in searches. This will allow more customers to find you when they search for products and services in your area.
Allows you to get feedback from your customers
When you publish a new post, you will be able to get feedback from your customers which allows you to talk with your customers to see what they want from you and your company. This will allow you to get a view of your company from your customers to see what works and what you might need to change.
Collect email addresses
By allowing your customers to communicate with you on the blog, you will build trust. The more they trust you as an expert, they will want to sign up to get your updates by email. This will generate a new way of getting your business in front of your customers and allow you to provide them with new information and promotions.
You can become a teacher
Blogging allows you to go into more detail on a product or service for your customers. You will be able to write in more detail on how to do something or talk more about the features of a product you sell. The more information you put out for your customers, the more of an expert you will be to your customers.
More social
With plugins like Jetpack for WordPress, blogging allows you to push your content to your various social media channels. Once you publish a post, it will automatically get published. The plugins will connect your website to your social media channels so writing one blog post for your website will give you multiple connections on social media. And again, this will give you another opportunity to communicate with your customers
So you can how blogging can be beneficial to your company. If you need help in setting up a blog for your company, feel free to reach out and we can help you get started. From helping you post to setting up your social media links, we can work with you to set it all up. Just contact us for more information.
