One of the most rewarding parts of running a web design business is helping clients turn a great idea into a clear, effective online presence. In this web design case study, I’m highlighting the launch of a new website for WKT Communications, a media company providing University of Kentucky sports coverage to newspapers.
The new site, WKT Communications Website, was created to introduce publishers and editors to a weekly, page-ready sports page that newspapers can easily include in their publications while also creating opportunities for advertising revenue.
Projects like this are a great example of how a well-structured website can clearly communicate a specialized service to a specific audience.
Project Snapshot
Client: WKT Communications
Industry: Media / Sports Journalism
Project Type: New Website Launch
Services Provided: Website Design, Content Structure, Lead Capture Setup
Project Goal:
Create a clear, professional website to introduce a weekly University of Kentucky sports broadsheet that newspapers can easily include in their publications while also highlighting the advertising revenue opportunities available to publishers.
Key Features of the Website:
- Clear overview of the weekly sports page offering
- Downloadable sample page
- Early-access waiting list signup
- Professional bio highlighting the experience behind the content
- Mobile-friendly layout designed for easy navigation
Understanding the Client’s Goals
Before beginning the design process, it was important to understand the main goal of the site. WKT Communications is led by veteran sports journalist Keith Taylor, who has more than 30 years of experience covering University of Kentucky Athletics.
The service he is offering is a weekly, page-ready broadsheet sports page that newspapers can place directly into their publication. The website needed to quickly communicate the value of that product to publishers and editors who may be evaluating content options for their sports section.
In other words, the website needed to be simple, clear, and focused on conversion.
Designing a Website for a Niche Audience
This project is a good example of how website design for media companies often requires a focused approach. Rather than overwhelming visitors with too much information, the site was structured to guide publishers through a simple process:
- Understand the weekly sports page offering
- See an example of the page layout and content
- Join a waiting list for early access
By keeping the navigation straightforward and the messaging clear, visitors can quickly determine whether the service fits their needs.
Key Features of the Website
Several important elements were built into the site to support the client’s business goals:
- A clear explanation of the weekly sports page offering
- A downloadable sample so publishers can preview the broadsheet layout
- An early-access signup form to capture interested publications
- A professional bio page highlighting the experience behind the content
- A mobile-friendly layout that works well across devices
The site was also designed with future growth in mind, allowing WKT Communications to eventually offer online purchasing and downloads for the weekly sports page.
What This Web Design Case Study Shows
This web design case study shows how a well-designed website can help a specialized business clearly communicate its services and guide visitors toward taking action. A well-designed website helps solve that problem by organizing information in a way that quickly answers visitors’ questions and encourages them to take the next step.
In this case, the goal was to help a media company clearly present its offering to newspaper publishers while also building a foundation for future online sales.
Designing With Conversion in Mind
Every website should guide visitors toward taking the next step. In this web design case study, that meant making it easy for publishers to download a sample page and join the waiting list for early access.
Strategic placement of calls-to-action throughout the site helps turn interested visitors into potential customers. By focusing on a simple layout and clear next steps, the website helps WKT Communications begin building relationships with publishers who may want to use the weekly sports page in their publications.
Visit the New Site
You can explore the new website and learn more about the weekly UK sports page at WKT Communications Website.
Thinking About a Website Like This?
Every business has a story to tell and services that deserve to be clearly presented online. Whether you’re launching a new service, refreshing an outdated website, or building your online presence for the first time, the right website can make a big difference.
In this web design case study, the goal was to create a simple, focused website for WKT Communications that clearly explains their offering and encourages publishers to take the next step.
If your business needs a website that is designed to communicate your services clearly and generate leads, I’d be happy to talk with you about your project.
You can schedule a free consultation here:
