For over four decades, Crown Marketing, Inc., headquartered in Nicholasville, KY, has been the trusted name in heavy-duty cleaning, serving institutions, commercial operations, and homes with its signature, no-scrub formula, SPRAY POWER®.
While the product itself has been the gold standard since its manufacturing began in 1985, the company recognized that its digital presence needed a significant upgrade to reflect its expertise and cater effectively to the modern e-commerce buyer. This necessity led to a comprehensive E-commerce Relaunch, specifically designed to handle large-volume commercial and industrial sizes while bringing their digital storefront up to the same high standard as their powerful product line.
Crown Marketing E-commerce Relaunch
Crown Marketing reached out to us to redesign their site into a new more modern look that is also responsive so that it will work for their customers on any device. We started with WordPress and added WooCommerce for the online store platform. We designed the site with the color scheme of their logo and their main product, Spray Power and use the colors throughout the entire site for consistent branding.
A critical component of the E-commerce relaunch was a complete overhaul of the product visuals. Recognizing that the previous website featured outdated, low-resolution images that failed to convey the product’s quality and professionalism, we initiated a comprehensive photography shoot. The new visuals were meticulously captured to be high-resolution, consistent across all product lines (from the consumer spray bottle to the industrial 55-gallon drum), and designed to clearly illustrate scale and packaging options.
A crucial step in optimizing the user experience was the implementation of a dynamic filtering system within the online store. Given that Crown Spray Power serves both retail customers needing small quantities (e.g., 6-packs) and industrial clients requiring bulk supplies (e.g., 55-gallon drums), site navigation required precision.
By allowing customers to filter results by Product Type (e.g., Spray Power, RV & Boat Cleaner) and Size (e.g., Gallon, Drum), or a combination of both, we significantly reduced the cognitive load on the shopper.
This change is important because it directly leads to:
Higher Conversion Rates: Customers can quickly narrow down the catalog to find the exact configuration they need, eliminating frustration and accelerating the path to purchase.
Improved User Experience (UX): It makes the site feel highly tailored, preventing bulk buyers from having to scroll past dozens of small retail packs and vice versa.
Reduced Product Confusion: For a product line with multiple sizes and slight variations (like regular vs. Orange), filters ensure the customer lands on the correct product page every time, minimizing ordering errors and returns.
Added security with an E-commerce Relaunch
Security was also factored into the E-commerce Relaunch. Small online retailers are potentially targets for credit card testing fraud. Fraudsters acquire large batches of credit card numbers, often obtained from data breaches or purchased on the dark web.
Since they don’t know which cards are still active, expired, or canceled, they use automated scripts or bots to perform rapid, small-value transactions—often for less than $1 or in the form of small donations—on e-commerce websites.
A site that is victim of this has several negative outcomes including Disputes, Higher Decline Rates and Additional Fees. There is also the issue of site outages as the bots that are testing the cards are continually using the site and causing site to not be available to real customers.
To prevent this, we build the shopping cart to use CloudFlare’s Turnstile to validate the transactions so they won’t be a victim of card testing.Turnstile delivers strong, privacy-focused bot mitigation while preserving a friction-free user experience by ditching traditional CAPTCHAs.
Its technical flexibility allows for easy integration and deployment independent of the main Cloudflare network, making it a versatile, privacy-enhanced security tool that is free for a wide range of uses.
To ensure the website remains up-to-date and secure, we enrolled the site in our ongoing care plan. This plan includes regular updates, comprehensive backups, and access to industry-leading premium tools that streamline forms, enhance speed, and enforce site security.
These proactive measures help keep the platform fast, protected, and functioning smoothly, guaranteeing it continues to meet the needs of the facility and its patients.
We will also be updating the product information to include more information for Search Engines so that people searching for cleaning products, Crown Marketing will be returned in their results.
The redesign of the Crown Spray Power e-commerce platform successfully merged the brand’s established, industrial-strength reputation with a modern, user-centric digital experience. By migrating to a robust WordPress/WooCommerce foundation and adopting the brand’s signature colors for cohesive visual branding, we built more than just a new look—we created a powerful sales engine.
Crucial to this success was optimizing the core e-commerce functions: replacing outdated visuals with high-resolution photography to build buyer confidence, and implementing a dynamic filtering system to make navigating bulk and retail options intuitive for all customers. Furthermore, anticipating and mitigating specific e-commerce threats was paramount; by integrating Cloudflare Turnstile, we addressed the risk of card testing fraud without sacrificing the smooth, friction-free checkout experience.
Coupled with a long-term care plan for security and performance, and a focused strategy for SEO product optimization, the new Crown Spray Power website is now fully equipped. It stands as a secure, efficient, and visually authoritative digital asset, primed not only to meet the current needs of its industrial and retail customer base but also to drive significant e-commerce growth for decades to come.
Ready to Transform Your Online Presence?
This project showcases our commitment to solving complex e-commerce challenges—from optimizing user flow for bulk sales to integrating advanced security measures. If your business needs a comprehensive digital solution that drives results, we invite you to view our portfolio to see more of our work. Book a call with us today to discuss how we can apply a similar strategic approach to your website project.
