Running a digital presence without routine maintenance is like driving a car without ever changing the oil: everything seems fine until a broken link, an outdated logo, or an old phone number quietly stalls your growth. Your online footprint is often the very first interaction potential clients have with your business, and a stale website or inaccurate profile sends customers straight to your competitors. A quick, bi-annual digital audit ensures your brand stays secure, relevant, and easy to find.
7 essential questions to ask during your 6 Month Website Checkup
Change your password
Studies have shown that an 80% of people reuse passwords across multiple sites. The issue becomes you have used a password on a site that you have forgotten about and that site gets hacked. Now that password is out on the dark web and can be tried on other sites, including your own. By changing your password ever so often, we suggest about every 3 to 6 months, when an older password gets discovered, it’s not longer an issue for your website. You can also add additional security by installing a security plugin that add additional security like two-factor authentication.
Updated products or offerings
Have you added products or services that you offer? Have you stopped some services or selling some products? By not updating your website with this information, you could be missing out on sales of new products and services since a visitor won’t know they are available. Also, if someone goes to your website and tries to purchase products or services that you no longer sell, this will cause the customer to lose confidence in your business.
Take a few minutes every quarter to review the products and services on your website to see what needs to change.
Company image
Have you rebranded your company? Have you changed your logo or branding colors? This is your company’s image and lets customers know they are at the right place. If you have one logo on your website but another at your location or on your business cards, customers will be confused on if they are at the right place.
Latest accolades.
Has your company received any awards lately? Have you been appointed to any boards or committees for your line of work? These are highlights for your company to signals to customers that you are knowledgeable about your line of work and that others in your industry are aware of this. This will give your customer confidence in your company and your ability to service them. But it also goes that if you are no longer a part of some organization, you should remove it from your website so you are not falsely promoting your company.
Broken links
Do you link your website to information outside your website? Have you checked those links? Links to lead to nowhere creates a sense of outdated information and will cause people to leave your website before conducting any business. Look at every page on your website and click the links to ensure they go to where you think they go. The other site you link to could have been hacked and your link may not be going where you think.
Contact information.
Do you have the right phone number and email address on your site? If this information is not correct, customers with questions will feel like you don’t care after they reached out because you haven’t contacted them back. Also make sure any contact form you have are sending the entries to the right place. Has someone who handled these left the company? If so, where are those emails going? If the form was sending them to someone who has left the company, then people who fill the forms out will never be contacted because no one at the company will get the notifications.
If you have a brink and motor location, are your company hours correct? You don’t want someone showing up at your location when you are closed due to the wrong hours on your site. Customers may not want to make a second trip if they are unsure if you will be open or not.
Are you missing out on high-intent online opportunities?
Your ideal customers are actively searching for your services online—the real question is whether they are finding you or your competitors. Every six months, step back and evaluate your digital footprint to ensure you are meeting your target audience where they actually spend their time.
- Platform Alignment: Are you wasting effort on platforms where your ideal clients aren’t active? Focus your energy exclusively on the channels that drive real business growth and attract the right customers.
- Google Business Profile (GBP): If you serve local clients, a verified and active GBP is non-negotiable. Nearly half of all Google searches have local intent, and complete business profiles generate up to 7x more clicks than incomplete ones.
- Cross-Platform Consistency: Apply every single checkup step we’ve covered so far across all your secondary online profiles. Whether it’s a directory listing, review site, or active social account, keeping your branding, security, links, and details current across all platforms ensures no missed opportunities.
If you haven’t reviewed where your business appears online recently, you could be leaving warm leads on the table for competitors who keep their platforms active.
Keeping your online presence sharp doesn’t require a total website overhaul every few months—it just takes consistent, intentional maintenance. By taking a 6 month website checkup to run through this simple digital checkup, you protect your brand reputation, secure your sensitive assets, and ensure potential clients can actually find and contact you.
When was the last time you took a close look under the hood of your own business’s online strategy? If you stumbled across a few broken links, outdated listings, or security questions while going through this checklist, don’t let them sit. Treat your digital storefront with the same care as a physical location, and keep your business ready for every new opportunity that comes your way.
Want a professional second pair of eyes on your site? We’ll run the checkup for you! Fill out our quick form at Jordan Web Solutions and put “free audit” in the form to claim your complimentary, no-obligation Website & SEO Audit today.
